How we work
At DO OK, delivery is a technical process, but it’s also where business goals are realised. We build products that solve real problems and create measurable impact. Our working methods are designed for flexibility, transparency and long-term success. If you’re creating something new, evolving an existing product or anything in between, we can help define the best approach to get you there efficiently and effectively.
We don’t just ship code. We deliver real business impact.
Delivery Models
We adapt our delivery approach to match how you prefer to work and the level of ownership you want to retain. Some clients rely on us for full end-to-end delivery, while others embed our specialists into their own teams. Both models provide clear communication, accountability and dependable results.
Dedicated Team
We take full responsibility for delivery, assembling a cross-functional team matched to your product’s needs. We covers project management, analysis, design, QA and development, with optional DevOps or architectural support. You set the goals, we handle the rest.
Team Extension
Our engineers and specialists embed into your team, working within your processes while adding expertise and filling gaps. This model brings niche skills, extra capacity or faster delivery without long recruitment cycles. We integrate quickly and contribute value from day one.
Our process
Discovery & Scoping
We start by understanding your business, industry and competition to identify opportunities and constraints before technical work begins. This stage may include workshops to uncover risks and plan the smartest route forward. You leave with clear timelines, costs and deliverables, aligning everyone on goals. We ground the project in business context and technical feasibility from day one.
Solution Design
Our senior tech leads and UX/UI designers work with you to shape effective, future-ready solutions. We refine ideas, test assumptions and define interfaces that make complex systems usable. This includes selecting the right tools, defining architecture and mapping integrations to support performance, scalability and cost efficiency. Every decision is backed by engineering expertise and business value in mind.
Development
Our cross-functional teams deliver tested product increments in focused iterations. Progress is shared openly through updates and reviews, keeping you clear on what’s done and what’s next. We check in on performance and direction regularly. Development includes coding, peer reviews, QA and release preparation, all designed to maintain momentum and stay aligned with your goals.
Testing & Refinement
Every feature goes through QA to confirm it works as intended. Functional tests, usability checks and performance validation are combined with early stakeholder feedback. Assumptions are tested against real-world use, reducing costly issues later. This step ensures reliability, usability and alignment with your business objectives.
Launch
We prepare every release for a smooth go-live with final checks, infrastructure reviews and performance verification. Rollout planning covers deployment, version control and communication so stakeholders know what to expect. We monitor user experience closely and address feedback or issues quickly, ensuring the product launches are stable, secure and impactful.
Long-term Support
Our work continues beyond launch. We provide stability, security and long-term performance through SLAs or flexible collaboration. SLAs give clear response times and coverage, while allowing for ongoing improvements and new features. We monitor performance, resolve issues quickly and adapt to your needs, keeping your product reliable and successful over time.
Our clients say it best!
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DO OK delivered a high quality, finished product. During the process they offered their insight and support from beginning to end. Even though there was a huge geographical gap between us it was never really noticed because of their constant communication about their progress on the project. There were several things that I found impressive about working with the team from DO OK. One was their personal investment in my project. It was more than just another “project” to them. They treated it as it was one of their own.
Ed Dannettel
- Founder, Sober Livin
Collaboration Practices
We work in close partnership with our clients, keeping communication open and progress fully visible. By making collaboration easy, transparent and tailored to your preferences, we help you stay confident in every decision and comfortable with how your product is being delivered.
Tools
Our teams use proven collaboration and project management tools to keep projects transparent and on track, including task boards and messaging platforms. While we bring our own established toolkit, we can also adapt to the client’s environment, providing a smooth workflow and minimal friction for their teams.
Check-ins
Regular check-ins keep projects aligned and allow us to respond quickly to new priorities. These may include daily stand-ups, weekly demos or sprint reviews, depending on your preferred level of involvement. Every session is an opportunity to share updates and clarify next steps.
Documentation
Based on your requirements, we provide the level of documentation that brings the most value. This can range from lightweight technical notes to comprehensive feature specifications and deployment guides. The approach is agreed at the start of the project, balancing transparency and continuity with the available budget and scope.
Confidentiality
Confidentiality is a core part of every collaboration. NDAs are signed before the first exchange of sensitive information and strict security measures protect your intellectual property. Ownership of code and assets is transferred to you as agreed in our contract.
Expertise Beyond Coding
Project Management
We keep projects moving with clear priorities, transparent communication and constant risk awareness. Our project managers make sure every milestone stays aligned with business goals, so delivery feels structured without unnecessary overhead.
Architecture & Design
Our architects and designers create scalable systems, intuitive interfaces and cohesive user experiences. Every decision, from architecture to UX/UI, supports current functionality and future growth. We balance business priorities with performance and usability to give your product a long lifecycle.
Business Analysis
Our business analysts translate objectives into actionable requirements, spot gaps or risks early and align solutions with market demands. They connect technical details with commercial priorities, ensuring that your product is both market-ready and relevant to user needs.
Quality Assurance
Our QA specialists rigorously validate features against agreed standards, testing functionality, performance and usability. By embedding QA throughout the process, we deliver stable, secure releases while reducing future maintenance costs through early issue detection.
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Frequently asked questions
How does your pricing work?
Our pricing is designed for flexibility and fairness. You pay only for the work delivered, with full visibility into costs as the project progresses. This helps you control budgets, adjust priorities when needed and invest resources where they bring the greatest value without hidden fees or rigid contractual limits.
How do you approach quality assurance?
Quality assurance is an ongoing practice for us. Every feature is tested through a mix of automated and manual checks, reviewed against stakeholder feedback and refined iteratively. This keeps your product stable, maintainable and ready to perform in real-world conditions long after launch.
How do you make sure projects stay on track?
We use clear roadmaps, regular check-ins and transparent reporting to maintain alignment. Progress is tracked in shared tools, so you always know what’s happening. Risks are addressed early and scope is reviewed frequently to make sure delivery stays consistent with your goals and timelines.
Can you work with my in-house team?
Yes. We often collaborate with in-house teams through our team extension model, embedding our specialists into your workflows. This allows you to boost capacity, add niche skills or accelerate delivery while maintaining your existing processes, product ownership and internal team structure without disruption.
Do you offer post-launch support?
Absolutely. DO OK provides structured Service Level Agreements or flexible ongoing collaboration to maintain stability, security and performance. This includes proactive monitoring, bug fixes, performance tuning and feature updates, helping your product continue to evolve and adapt effectively as business needs or market conditions change.
How do you choose the right people for my project?
Our goal is to match technical expertise with your product’s needs while also considering cultural alignment to ensure smooth collaboration. This means selecting people whose working style, communication approach and mindset fit well with your team, reducing friction and helping create a productive trust-based working relationship from the outset.