4F is a leading Polish company producing high-quality sportswear and sport style clothing and accessories. The brand products are present in over 500 stores in 47 countries. The idea of creating the #4FPomaga Foundation was born in the face of the current coronavirus pandemic and the difficulties faced by the Polish medical service every day. They help with equipment and protective clothing donations. 4F had an urgent need to launch a website for its Foundation - just in 48 hours (one weekend).
Our Ikigai Team cooperates with NGOs and companies fighting pandemics on special business conditions. In this case, we also contributed pro bono with rapid website development.
The project had been done via https://www.techtotherescue.org/ initiative we are a part of.
4F is a Polish sportswear company established in 2007 with the main headquarters in Wieliczka, Lesser Poland Voivodeship, southern Poland. The brand currently operates 174 stores in Poland, and its products are present in over 500 multi-brand stores in 47 countries. The company collaborates with 8 Olympic committees and various international sports associations. The brand has established a 4Fpomaga Foundation to support the medical sector during the COVID-19 outbreak as well as educational and sports actions among children and youth in the future.
The new-launched foundation: #4Fpomaga by 4F has needed a website to start wide announcing their activity and reaching to the most necessitous organizations. The project was extremely quick: we had to launch a working website in less than 48 hours. The project had been done via https://www.techtotherescue.org/ initiative we are pleased to support.
The client had entry-level website mock-ups that had only two breakpoints (mobile & desktop) and were incompatible with each other. We had freedom with technology we use. The time was very limited that's why we've chosen a clear HTML/CSS/JS without frameworks. The web includes basic sections and content. News is read using JSON and distributed by server-side rendering in PHP for better positioning.
We’ve launched a highly performed website in just 15h (99/100 in PageSpeed Insights by Google). According to the KISS approach our goal was to deliver a super easy to get into, with one click away from seeing the content. Our developer prepared the project from scratch and exceeded expectations.