Our digital consulting posts

At DO OK, we believe that the future of education lies in harnessing technology to make learning more inclusive, personalized, and engaging. Over the past two years, together with our partners, we have been working on CREATE - a research and development project co-funded by the National Centre for Research and Development (NCBR) under the Eurostars 3 program.

The cloud got expensive. Now what? Cloud computing was supposed to make everything easier: scalable, flexible, and cost-efficient. But these days, the cloud bill is starting to tell a different story for companies. What began as a way to avoid massive upfront infrastructure costs has quietly morphed into a growing operational burden. Teams are seeing cloud spend spike with little clarity on where the costs are coming from or how to control them. Keep reading to learn more about what’s behind rising cloud costs, and how cloud cost optimisation strategies can help you stay lean, flexible, and in control.

Product teams are under constant pressure to ship fast and pivot quickly, but the root cause of project failure remains the same: building the wrong thing because the wrong problem was defined from the start. This is where artificial intelligence (AI) is starting to change the rules. AI has massively impacted design and development, but the role of AI in product discovery is still emerging. Discovery is where business goals meet user needs, and teams are now using AI-powered product discovery techniques to synthesize research, draft stories, and pressure-test ideas before writing a single line of code. The key isn’t automating strategy; it’s amplifying the human thinking that drives it.

Speed-to-market is a big competitive advantage for IoT startups, but it comes with some tradeoffs: rushing to launch a minimum viable product (MVP) without solid foundations for scalability can lead to technical debt that’s expensive to fix later. The risk is even more pronounced in IoT, where firmware, hardware, and cloud infrastructure are all tightly coupled. At DO OK, we encourage a lean but intentional approach to IoT MVP development, one that prioritizes early-stage experimentation while still addressing critical architectural decisions from the outset. Defining core user needs, creating basic product-market alignment, and avoiding premature scalability traps helps teams mitigate issues like technical debt and vendor lock-in while still getting to market quickly.

As digital experiences increasingly shape how we connect and engage, ensuring accessibility for all users is crucial. The European Accessibility Act (EAA), introduced in 2019, is set to standardize accessibility requirements across the European Union by June 28, 2025. This regulation covers a wide range of products and services, from e-commerce platforms to banking and public transport, mandating that they are accessible to people with disabilities. For companies developing and delivering digital products in the EU, compliance with the EAA is not only necessary to avoid regulatory repercussions but also an opportunity to lead in inclusivity and broaden market reach. With the EAA compliance deadline approaching, businesses need to understand the impact of these new standards on their operations and take proactive steps to prepare their digital products. DO OK is here to guide your business through this transition, ensuring your products are compliant and optimized for accessibility to provide a seamless experience for all users.  Take the first step towards compliance with our Web Accessibility Testing Tool, designed to provide instant insights into your website’s accessibility.

Driven by a client-centric and flexible approach, DO OK has earned two recognitions from Clutch this fall! These badges highlight our commitment to working closely with clients, tackling real challenges, and turning ambitious ideas into reality.

In today’s digital world, where quality and security are paramount, businesses need partners they can trust. That’s why we are proud to announce that DO OK has renewed its ISO 9001 and ISO 27001 certifications—globally recognized standards for quality management and information security. But why should this matter to our clients? By adhering to the highest international standards, we ensure our services remain world-class and compliant with evolving regulations and ready to meet the demands of a fast-changing market. These certifications are not just badges of honor; they represent our ongoing commitment to operational excellence and building lasting partnerships with our clients.

We are proud to announce that DO OK is now a verified Pangea vendor. This means that we have been recognized as part of an elite community of the top 7% software engineering companies and through our Pangea profile, we will further our commitment to transparency towards our current and future partners.

What is near-sourcing? How to start a development project fast without in-house engineers? Why run an on-site discovery workshop? We'll elaborate on these questions further. Today Finland, Sweden, and Norway experience a massive demand for all engineering disciplines. Government figures show that at least 650,000 people work in ICT, rising all the time. As technology becomes more integrated into our daily lives, the need for software, hardware, web, and embedded developers grows across the Nordic region. In addition to this equation, some available resources unfortunately only have experience with old obsolete or unfit technologies or tools - with a need for an immediate update, like with, i.e. Python 2, which is officially sunset by Python.org on January 1, 2020. Recruiting new skills is a time-consuming process. Finding the person with adequate competencies and being a match with the team is not easy. From the perspective of the result, it is often more important to bring the new service or product early to the market than have a particular skill in-house.