Our digital consulting posts

When the clock struck midnight on January 1, 2020, most of us optimistically looked ahead to what promised to be a prosperous year. And with good reason. The global economy was booming. The stock market reached all-time highs. Then out of nowhere, COVID-19 swooped in and triggered a seemingly overnight economic recession.Many business owners had to close shop. Consumer needs and preferences changed, and entire markets for goods and services dried up. Businesses have been forced to find new ways to offer value to their customers to ensure both their short and long-term survival. But that is easier said than done. To make a successful strategic pivot, an organisation must employ a highly focused and proven method to identify and deliver value to customers.Product discovery workshops are an essential tool in this regard. In this article, we will explore some popular product discovery workshops and conclude by examining a revolutionary and exciting new approach: the value-focused product discovery workshop.

Over the past few years, living a healthy lifestyle has become the thing. The trend of apps offer health-related services on smartphones is overflowing.    Mobile apps and devices have become our personal fitness trainer and portals to wellness needs. Actify has been striving to help live healthier in small steps for years.

Our special Ikigai Team's developed a system to fight with misinformation during the pandemic. In only four weeks, we've created a system that allows verifying Coronavirus-related (but not limited to) information based on a crowdsourcing approach, with future extension to NLP.   The project was realized as a part of DO OK's pro bono activities to develop fully working open-source solutions. Our clients were The Polish Press Agency and The Ministry of Digitization on behalf of the Office of the Prime Minister of Poland.  

Actify was founded as an initiative by a health insurer in The Netherlands. Actify aims to help people live healthier lives by building healthy habits in small steps. As DO OK we work with the client on two projects: Actify Vitality Coach and the Actify Bewegen app.