Our digital consulting posts

Speed-to-market is a big competitive advantage for IoT startups, but it comes with some tradeoffs: rushing to launch a minimum viable product (MVP) without solid foundations for scalability can lead to technical debt that’s expensive to fix later. The risk is even more pronounced in IoT, where firmware, hardware, and cloud infrastructure are all tightly coupled. At DO OK, we encourage a lean but intentional approach to IoT MVP development, one that prioritizes early-stage experimentation while still addressing critical architectural decisions from the outset. Defining core user needs, creating basic product-market alignment, and avoiding premature scalability traps helps teams mitigate issues like technical debt and vendor lock-in while still getting to market quickly.

Do you know how software teams evaluate clients? What would you answer to some of these tricky questions? Let's break down the thinking that goes behind some of the common topics when clients talk to software companies.

Some jobs, positions or work fields must deal with a specific problem - they can be very difficult and hard to master, but they rely more on soft skills than hard ones. There are many of these professions, but as an example, let’s take User Experience (UX) Designer. This person improves the interaction between user and product. Specifics of this job lead to one uncomfortable statement.

This article is part 1 in a two-part series about setting up a productive collaboration with a software development company. The art of asking the right questions will help you to increase the success of your project and find the right fit for a software development partner.