Wave the uncertainty and get opportunities with Value-Focused Workshop
When the clock struck midnight on January 1, 2020, most of us optimistically looked ahead to what promised to be a prosperous year. And with good reason. The global economy was booming. The stock market reached all-time highs. Then out of nowhere, COVID-19 swooped in and triggered a seemingly overnight economic recession.Many business owners had to close shop. Consumer needs and preferences changed, and entire markets for goods and services dried up. Businesses have been forced to find new ways to offer value to their customers to ensure both their short and long-term survival. But that is easier said than done. To make a successful strategic pivot, an organisation must employ a highly focused and proven method to identify and deliver value to customers.Product discovery workshops are an essential tool in this regard. In this article, we will explore some popular product discovery workshops and conclude by examining a revolutionary and exciting new approach: the value-focused product discovery workshop.
- 12.10.2020, 8 min read
- Dmitrij Żatuchin